Child Abuse Prevention Month — a month of stories, care, and action.
Ten emails in thirty days, built around the people doing child protection work and written with care for a sensitive audience.
For Child Abuse Prevention Month in April 2026, Stephanie led the campaign strategy, copywriting, visual design, Mailchimp build and QA, tracking setup, and coordination of contributors for Zero Abuse Project. Ten emails and more than sixteen social posts told a connected story across awareness, prevention, justice, and healing. Nine contributor videos helped put real people at the center of the work.
April is a crowded month for child protection messages. Zero Abuse Project wanted to grow donations and subscribers while standing out without overwhelming readers who might have personal experience with the subject.
Each week had a distinct theme and paired emails with social content. Professional spotlights, myth-busting, survivor voices, and clear calls to action were tied together by a reusable visual system. Every email offered readers the option to pause April awareness messages without leaving the list. UTM links, Mailchimp click tracking, and separate Bloomerang appeals helped connect each send to its outcomes.
Four-week editorial arc
Awareness, prevention, the professionals protecting children, and support for survivors formed a coherent month-long story.
A way to pause
A care note in each email let readers pause April awareness emails and return to regular updates in May.
Survivor-centered top performer
The April 22 SurvivorSpace email achieved a 48.8% open rate on its first send, the campaign high.
Measured across channels
Every email and key social post used tracked links; separate appeals attributed donations to individual sends.
Want something like this for your team?
We'd be happy to talk through what your version of the project might look like — scope, timeline, and whether we're actually the right team for it.
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