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Conference Identity + Campaign DesignSleep Research Society

ASCS 2027 — from one Save the Date to a whole campaign.

A flexible visual identity for Advances in Sleep and Circadian Science 2027, built to carry the conference from announcement through launch and beyond.

Sleep Research Society
Overview

The Sleep Research Society was bringing Advances in Sleep and Circadian Science to Austin in February 2027. Stephanie designed the original Save the Date, then proposed and built a wider campaign identity for email, social posts, stories, newsletter graphics, and reusable Canva templates. The work ran from August 2025 through September 2026, with assets timed to SRS’s conference milestones.

Challenge

The conference needed a distinct look for its new city that could still feel credible to a scientific audience. Requests would arrive in waves across a year, so SRS needed more than one-off graphics: a system its staff could use and adapt as the program took shape.

Solution

Stephanie scoped the work in two phases, putting launch assets ahead of the program book so each milestone could go out on time. Illustrated Austin lettering, a skyline sketch, brick textures, and purple-and-orange waves created a consistent visual vocabulary. When SRS asked to put the science first and Austin second, the registration graphics shifted to photo-led layouts with the city art as an accent. The final handoff included editable speaker, testimonial, and blank branded templates.

Read the full case study (PDF)
Key Features

One identity, many moments

Matching graphics for conference announcements, registration, and poster abstracts across email headers, social posts, stories, and newsletter artwork.

Science first when the brief changed

Reworked registration creative around lab photography and the full conference name, keeping the Austin artwork as a supporting accent.

A handoff the team could use

Canva-editable speaker and attendee testimonial layouts, plus blank branded backgrounds, gave SRS room to continue the campaign independently.

Designed around actual deadlines

A phased plan kept launch work moving while program content was still in progress, with scope dates checked before they appeared in graphics.

Technologies Used
CanvaCampaign IdentityGraphic DesignEmail DesignSocial Media Design
Conference campaign creative
Science-led Registration Open social graphic, with Austin as a supporting accent.
Science-led Registration Open social graphic, with Austin as a supporting accent.
Revised announcement spells out the full conference name and removes the joint-meeting reference.
Revised announcement spells out the full conference name and removes the joint-meeting reference.
Registration Open email header carried the campaign identity into the inbox.
Registration Open email header carried the campaign identity into the inbox.
Call for Poster Abstracts social post, part of the coordinated launch set.
Call for Poster Abstracts social post, part of the coordinated launch set.
Editable Meet the Speakers template; the sample speaker name and photo are placeholders.
Editable Meet the Speakers template; the sample speaker name and photo are placeholders.
Impact
30+
Finished Designs
4
Launches Supported
6
Formats Across Channels
1 day
Final Template Turnaround
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